About us

We have created a platform where you, the Adventurer and you, the Tourtist Service provider can now let others know of the beauties that you have encountered in Gorenjska, Slovenia, or can offer tourists a proper guided tour or other touristical offers.

This web site is constructed in a LIVING LAB concept. This means that all you participants can now freely interact with each other. If you – the Tourist or Adventurer – has found an amazing attraction that has not yet been sufficiently covered by a Tourist Service Provider, feel free to let them know and tell them what you'd like they had on offer.

Likewise, the Tourist Service providers now have the opportunity to interact freely with each other, offering your customers more diverse and exciting tours.

If there is something we have left out, missed or just got plain wrong, we invite you to let us know HERE (info@gogorenjska.si).

Be part of the LIVING LAB experience ! Co-create our beautiful website so that many can enjoy the amazing landscape, fun and activities that the Gorenjska region has to offer.

The photos on the front page were kindly provided to us by Aleš Zdešar (www.fotogaja.si), the Sports section by Luka Pitamic and Family outings by Tomaž Volaj.

What is a Living Lab?

A Living Lab is an environment in which researchers, developers and users cooperate to create a product, service or solution according to the needs of users and try it out in its' natural environment. Environment may be a city, a region in the country, an industry, a supply chain, the state (slovenianlivinglab.org).

A Living Lab is a real-life test and experimentation environment where users and producers co-create innovations. Living Labs have been characterised by the European Commission as Public-Private-People Partnerships (PPPP) for user-driven open innovation. A Living Lab employs four main activities: 

  1. Co-Creation: co-design by users and producers 
  2. Exploration: discovering emerging usages, behaviours and market opportunities 
  3. Experimentation: implementing live scenarios within communities of users 
  4. Evaluation: assessment of concepts, products and services according to socio-ergonomic, socio-cognitive and socio-economic criteria.

(Source: openlivinglabs.eu)

In this living laboratory for sustainable development of tourist services we’ve included:

  • Tourists
  • Tourist Service Providers,
  • Researchers from the Faculty of Organizational Sciences, University of Maribor
  • Developers of the web portal

About us

Pilot Concept and Approach

The Eko-tourism pilot is hosted by University of Maribor, Faculty of Organizational Sciences, within its Living Lab environment, pursuing innovation and development in tourism sector. Pilot area represents Gorenjska region in Slovenia.

Eco-tourism objectives of the pilot are to:

  • understand trends in the development of eco-tourism
  • develop touristical products with the help of user involvement,
  • use of modern technologies (smart phones and other devices) to connect all stakeholders eco-tourism into one online community.

The basic objective of setting up pilot the use of Living Labs methodology that allows the inclusion of all stakeholders involved in co-creating new products and services in the field of eco-tourism. This relates primarily to the effective integration of service users.


The Faculty of Organizational Sciences is a member of the University of Maribor and has its seat in Kranj, Slovenia. With more than 40 years of tradition in the field of education and scientific research – within the PEOPLE-PROCESSES-INFORMATION triad that forms the foundation of expert and managerial work in organizations – the Faculty has seen more than 15,000 of its students graduate. They went on to work as professionals and managers in different job positions in the sectors of economy, education, health, public administration and others.

The Faculty has established connections with numerous institutes, faculties and universities around the world, to enable cooperation in terms of student exchange and research work; the cooperation of institutions in organization and participation in various conferences that the individual institutions cover; the exchange of study literature, etc.


Not long ago, the term 'Living Lab' wasn't even in our vocabulary, because there was very little cohesion between public institutions, SME's and end-users. Not anymore. With 2.0 web solutions and the Living Lab concept, we will assess if active participation of end users can create innovative processes in the fields of creating of new concepts in the fields of: Ecotouristic services, Climate change, eHealth, Energy efficiency, environment & education, media & creativity, mobility, Rural development, Waste management and SME-networks.

  • 8 collaborating countries
  • 10 transnational partners working together
  • Transforming Central Europe into a broad-reaching laboratory for innovation and competitiveness
  • "Co-design" process with end users
  • New policy framework for Knowledge Economy

10 pilot initiatives within the CentraLab initiative

Slovenia: Ecotouristic services - With 2.0 web solutions and the Living Lab concept, we will assess if active participation of tourists can create innovative processes in the field of new ecotourist services.

Italy: Climate change – the target is to become a point of reference for Municipalities for the implementation of energy saving projects.

Poland: Micro-SME-networks - The Pilot is focused on creating a network of entrepreneurs (mainly SMEs and micro-companies) whose offer or needs are related to the widely understood issue of design.

Italy: eHealth - the introduction of eHealth services facilitates access to healthcare, whatever the geographical location, thanks to innovative telemedicine and personal health systems.

Slovenia: Energy efficiency – the current situation in energy efficiency is well behind existing potentials. Users will now be able to see the direct impact on their overall economic value when they choose to make their buildings/homes more energy efficient.

Czech Republic: Environment & Education – the pilot is focused on providing educational material to the environmental sector. We will develop a catalogue of existing educational products oriented to environment and its protection.

Germany: Media & creativity - The project „mobile usability lab" will create a usability platform for testing user-oriented functionality of new websites, web applications and mobile Apps.

Austria: Mobility - Create a sustainable ecosystem for innovation in the e-mobility sector in the Vorarlberg region in cooperation with the electric car trial VLOTTE in Vorarlberg, Austria.

Slovakia: Rural development - Knowledge networking has become an essential management task. Its purpose is to share knowledge and experience of individual experts as a basis for generating viable innovations and enabling organizations to achieve constant advancement.

Hungary: Waste management - the project aims to find, ground and establish a system where ecological, economical and public administration requirements can be harmonized. Collection and processing of waste is not only an environmental question but should also be beneficial from a business point of view.

Project: CentraLab – Central European Living Lab for Territorial Innovation
ERDF funding: € 2 515 464
Duration: 2011 – 2014
Project Website: www.centralivinglab.eu